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by Lynn Eriksen
SweetwaterMortgage.com has some of the most innovative mortgage
web tools on the internet today. Our on going work with
them has focused
on direct marketing tools, business workflow,
and customer relationships. Our relationship with them allows for a web site that is always changing with their business model.
The Quotesheet
The original web tool for SwetwaterMortgage.com is their marketing
quotesheet. More than just a basic mortgage calculator, the
quotesheet supplies
information on their active programs with daily
updated rates based. Programs are recommended based on sales
price and other variables, but prospective buyers and realtors
can select
the programs they are most interested in. Designed to be printer-friendly,
the
quotesheet is often used by realtors as a personalized marketing
tool they can share with potential buyers on site.
The ROSE Project
Finding new business relationships has an been a major focus as
well. SweetwaterMortgage.com has pioneered the
ROSE project which is
designed to let qualified individuals act as loan officers
from remote locations. The ROSE project features
a 7 step process that is facilitated through
a special secure web site. Remote loan officers have custom tools
to assist them through the loan
process
and SweetwaterMortage.com loan processors work with them along
the way to close a loan. The entire loan process is facilitated
over the internet.
Good Faith Quotesheet (GFQ)
The flagship project of Sweetwater Mortgage is a new customer relationship
tool based on the aforementioned quotesheet technology. Needing
a faster way to get flexible offers to their customers, SweetwaterMortgage.com
has developed the Good Faith Quotesheet
(GFQ) which allows them
to send very detailed information to customers regarding what
programs they qualify for with specific pricing details. Loan
officers use a special form to manage the GFQ data in a secure
way. Customers can use the information to keep track of rates
and fees,
investigate other programs, ask
questions
and
to begin the
loan process.
Visit SweetwaterMortgage.com
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